Indy Firm Growing from 20 Workers to 250

Indy Firm Growing from 20 Workers to 250

Viral Launch, a marketing tech firm which specializes in helping clients launch products and grow sales on Amazon, announced plans to scale up its operations in downtown Indianapolis, with plans to more than double the size of its workforce this year.

“Indiana is leading the charge when it comes to innovative startups changing the way people do business,” said Jim Schellinger, Indiana Secretary of Commerce. “Viral Launch’s quick growth is an excellent example of the progress we’re seeing today across Indiana’s tech community. Hoosiers are developing great ideas and, supported by our state’s top talent and a pro-growth business climate, they’re developing those ideas into businesses and creating more jobs for people across Indiana.”

The company increased its revenue by more than 250 percent from 2015 to 2016, and it has more than doubled its monthly revenue since January 2017. Viral Launch, which currently employs more than 20 Hoosiers, plans to add more than 30 new employees this year and a total of up to 250 new, high-wage jobs by 2021.

To support this growth, Viral Launch will invest $2.22 million to expand its operations in Indianapolis, with plans to more than double its space to cover 10,000 square feet by early next year at or near its current office at 429 N. Pennsylvania St. in Indianapolis. As Viral Launch continues to ramp up its operations with customers around the world, the company will consider additional office locations across Indianapolis to house its quickly-growing team.

“Choosing downtown Indianapolis as Viral Launch’s headquarters has proven to be a great decision for our team,” said Casey Gauss, co-founder and chief executive officer of Viral Launch. “We are at the heart of a quickly-growing tech scene and we’re excited to expand and attract the best creative and tech talent Indy has to offer!”

Viral Launch is currently hiring software developers and account managers, as well as a data scientist, content writer and an executive assistant. These positions are expected to pay an average wage nearly 35 percent higher than the state average wage.

Founded in October 2014, Viral Launch works with businesses in every phase of their life cycle to help them successfully sell their products on Amazon, the largest internet-based retailer in the world. Viral Launch offers assistance to a variety of clients, spanning from those in the early idea stage to those at scale attempting to maintain peak sales and profitability. Viral Launch equips these entrepreneurs with the insights, tools, and partnerships they need to reach lasting success. The company’s software tools, creative services and consulting services have helped Viral Launch reach nearly 2,000 paid subscribers and assist in more than 20,000 product launches.

Viral Launch’s growth comes as Indianapolis continues to gain recognition as one of the country’s fastest-growing tech hubs. Tech jobs grew in central Indiana at a rate of 27.9 percent between 2013 and 2015, with CBRE ranking Indianapolis as the fifth-fastest growing city in the nation for tech jobs. The Indianapolis-area metro has been ranked No. 2 in the nation for tech grads by DataFox, No. 5 in the nation for women in tech by Fast Company and No. 9 nationally for creating the most tech jobs by Forbes.

“Viral Launch’s expansion is yet another indicator that companies are finding momentum in Indianapolis, helping to grow and strengthen our local tech-scene,” said Indianapolis Mayor Joe Hogsett. “Viral Launch’s ability to easily connect clients with a national retailer like Amazon is the type of innovative service that the 21st-century demands, and this investment is further proof that Indianapolis has the infrastructure and workforce in place to meet the needs of today and tomorrow.”

The Indiana Economic Development Corporation offered Viral Marketing LLC up to $2,500,000 in conditional tax credits and up to $200,000 in training grants based on the company’s job creation plans. These incentives are performance based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Indianapolis supports the project in partnership with Develop Indy, a business unit of the Indy Chamber.

Just last week, Governor Holcomb unveiled Indiana’s Next Level Jobs initiative, with two new grant programs designed to put Hoosiers to work in high-demand, high-wage industries, including tech. The Workforce Ready Grant will skill-up adults to fill jobs in high-demand industries, while the Employer Training Grant will help offset employer costs for on-the-job training.

Category Business Buzz