TCC Appoints New Executive VP of Sales; Announces District Realignment

TCC, a Fishers-based Verizon authorized retailer, has appointed Suzanne Alaniz as Executive Vice President of Sales as part of a strategic realignment of its sales leadership structure. These changes enhance regional oversight and position the company for continued expansion across the U.S.

Alaniz brings more than 17 years of experience with Verizon, where she rose from a customer service representative to senior leadership roles. Throughout her career, she has developed expertise across financial, operational, and technical disciplines. In her new position, Alaniz oversees sales for TCC’s national footprint of more than 500 stores, leading nearly 2,000 employees from frontline team members to senior leaders. She plays a key role in shaping sales strategies that align with the company’s mission and values.

“My career started on the sales floor, so I understand firsthand the impact our frontline teams have on the customer experience and our overall success,” said Alaniz. “What drew me to TCC is its commitment to people, both employees and the communities we serve. As we continue to grow, my focus is on supporting our teams and ensuring they have the support they need to succeed.”

This leadership expansion reflects TCC’s commitment to building a structure that supports both operational excellence and a strong people-first culture. As part of this transition, the company has promoted five, longtime Regional Directors to Area Vice Presidents, now overseeing newly aligned territories and reporting directly to Alaniz. Each leader brings years of experience within TCC, and a strong track record of performance and team development.

Newly appointed Area Vice Presidents include:

• Damion Delph oversees the Central and Southwest regions. He was also the recipient of TCC’s “Employee of the Year” award in 2021.
• Jeff Falk oversees the Northeast region, region, following over a decade of leadership and growth with TCC.
• Bertarius Peterson oversees the Southeast and Atlantic regions. He was also the recipient of TCC’s “Employee of the Year” award in 2019.
• Shawn Stemmler oversees the Midwest and Pacific regions. He was a finalist for TCC’s “Employee of the Year” award in 2025.
• Sara Vinup oversees the Great Lakes region. She was a finalist for TCC’s “Employee of the Year” award multiple times.

TCC operates under parent company Round Room, LLC, a holding company of emerging technologies and businesses in the wireless space. The Verizon wireless retailer operates over 500 locations across the U.S., employing nearly 2,000 people and serving thousands of customers every day.

“Suzanne’s leadership journey, combined with her operational expertise and passion, makes her the right person to lead our sales organization into its next phase of growth,” said Scott Moorehead, CEO of Round Room. “At the same time, promoting these five leaders isn’t just a structural change – it demonstrates our investment in our people and building a leadership team that can drive results and strengthen the business at every level.”